3 Reasons to Start Selling Adventure Travel in 2025

The UK travel industry has seen many trends come and go over the years, and adventure travel has been among them. Whether it was tourist hot spots, all-inclusives, skiing getaways, or something else, the UK traveller has never settled on an ideal holiday.  

In many ways, this diverse and ever-changing selection is a blessing on travel agents across the country. But it’s important not to forget the value of an expert that focuses on one thing and does that thing perfectly. Pushing against the wave of trends can be risky, but if you know your niche, there will always be travellers looking for you. 

Adventure travel often falls into this space. Regardless of what trends come and go, adventure travel, and the many niches it contains, is always prevalent somewhere. And whether you’re an expert in a specific destination, activity, or transport, adventure travel can mould to your expertise.  

Never considered dipping your toes into adventure? Let us give you a few reasons to try. 

1. Infinite Adventure Travel Niches 

As we’ve already briefly mentioned, adventure travel opens up a world of possibilities. While some forms of travel present obvious, and quite large, limitations, adventure travel is uniquely open to a range of destinations, activities, package formats, transport, holiday lengths, and more.  

This essentially means that whatever your expertise, you can incorporate it into adventure. This also means that it’s much easier to present a sturdy USP, because there are so many niches to explore.  

You could specialise in only the wilderness of Spain, all the best spots for wild swimming, helping people hike up a specific mountain that you find particularly breath-taking, whatever it is that you are passionate about, you can turn it into an adventure. The only real rule with adventure travel, is that it’s not lazing by the pool or visiting tourist spots.  

2. Bespoke is in Demand 

One of the fantastic things about adventure travel, is that generally you will encounter more experienced travellers who know what they want. These might be people who decide to go on a special bike tour every year, or want to visit all the world’s rainforests. 

Regardless, these travellers will generally lean into more bespoke packages because they want the flexibility to alter their trips to their own taste. 

This might seem like a disadvantage to some, but it’s actually a great crowd to cater for. Bespoke travel has been more in demand for several years now, and it’s not looking to slow down. More and more travellers want to have more control over their own holiday, and they may be coming to you more for financial protection and expertise.  

Plus, when a holiday feels more personal to that traveller, client loyalty is much easier to cultivate. If you can fit all their needs into a trip and understand each traveller, they will ultimately come back to you time and again because of that care.  

3. Sustainability 

While sustainable travel is more in demand from travellers in 2025 than ever before, this isn’t just about trends. As a travel expert, and someone passionate about what the world has to offer, caring for the life and cultures we treasure is vital.  

Sustainability should be a top concern for all areas of travel, not just adventure travel. However, if you’re just entering the industry, just starting your business as an expert, or looking for a change, promoting adventure travel is one of the better areas to start if you are also looking to make an environmental impact.  

Adventure travel is about pulling away from tourist spots, well-trodden land, and pure relaxation. For this reason, it is the perfect way to promote and engage with local communities, suppliers, and cultures through your travel.  

Working with local businesses in your destination will reduce the footprint of each traveller, bring awareness to more cultures, and give valuable business to local providers that will ultimately have the most expertise in their area.  

Not only this, but adventure travel allows you to promote the idea of travellers caring for the untouched environments they get to explore, and helps more people engage with more sustainable transportation.  

If you are looking to make a difference to how travel interacts with the world, adventure travel might just be the thing for you.  

And why not make getting started as simple as possible too? If you’d like to learn more about getting your travel business off on the right foot, get in touch with our friendly team today by emailing hellopts@protectedtrustservices.com, or calling us at 0207 190 9988 (or you can check out more of what we offer here).